AdTech Radar

542 results for “Ad” Clear

1. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

   Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

   Tech trendagentic AICaratCTV

2. Black Friday Ads Don’t Work Everywhere, Parallel Study Finds Brands Need to Target Viewers in the Right Needs State

   A new study shows many Black Friday ads fail to resonate with viewers, emphasizing the need for targeted content based on customer needs.

   Black FridayAdvertisingDigital Twins

3. Digest: Walmart Connect Brings Shopper Data to Linear TV

   In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

   Industry trendWalmart Connectlinear TVWarner Bros. Discovery

4. Agencies Need A New Job Description, Not Just New Titles

   The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.

   Industry trendadvertising weekAgenciesagentic AI

5. Gen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect

   Wizz App, the social discovery app for young people, released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24, examining how Gen Z connects with new people during their first year of college.

   Gen ZSocial MediaCollege

6. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

   In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

   Ad TechAdvertiserInventory

7. Former Utiq and Xandr Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms

   illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.

   AdvertisingAIData

8. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

   Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

   Industry trendRetail MediaAd TechCertification

9. Organic Growth in Ecommerce: Leveraging AI Shortlists and User Behavior

   Explore how ecommerce businesses can use AI to influence consumer shopping behavior and optimize their growth strategy through a compounding loop.

   Industry trendEcommerceAIOrganic Growth

10. Google Search Console Reporting Date Selector is Broken

    A bug in Google Search Console prevents users from changing the end date in the custom date range selector, defaulting to 1969. While preset filters work fine, this issue affects those attempting to set a custom date range.

    Google Search ConsoleSoftware bugGoogle