AdTech Radar

540 results for “Ad” Clear

1. Google Ads Experiments with New Campaign Creation Interface

   Google Ads is experimenting with a new campaign creation experience that allows advertisers to describe their advertising goals in their own words instead of using traditional setup options.

   Tech trendGoogle AdsAdvertisingArtificial Intelligence

2. When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

   The acquisition of Foursquare by Infillion highlights the challenges of maintaining neutrality in the ad tech industry as major players consolidate.

   Industry trenddataneutralityadvertising

3. AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients

   Two of the industry’s most consequential leaders receive the program’s highest individual honors.

   Women in MediaAd TechAwards

4. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Industry trendDOOHInvestmentM&A

5. The state of AI in marketing: Q4 2026

   Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.

   Tech trendAIMarketingBusiness Strategy

6. Your social media following isn’t the asset you think it is

   Every new piece of content shouldn't mean starting from zero. Learn how to turn fleeting social media attention into ongoing audience relationships.

   Content marketingEmail marketingSocial media marketing

7. How MOps teams are restructuring for autonomous AI agents

   Managing autonomous software agents requires shifting marketing operations from manual execution to agent orchestration and systems oversight.

   Tech trendMarketing OperationsAIAutomation

8. How This Golf Training Brand Fixed Its Subpar Attribution

   After struggling with low website conversion rates, Shane Jackson turned to Digital Position for help in attributing sales effectively and improving marketing strategies, resulting in significant increases in conversions and sales.

   attributionDigital Positiongolf

9. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Industry trendbehiivJosh GurleyMike Shields

10. 2026 Search Engine Land Awards: Celebrating Excellence in Search Marketing

    Every year, Search Engine Land delights in recognizing outstanding agencies, in-house teams, and individuals in search marketing through the Search Engine Land Awards. Today, we announce the 18 winners of the 12th annual ceremony.

    Search MarketingPPCSEO