AdTech Radar

432 results for “AI” Clear

1. Microsoft Introduces Topics Portfolio in Bing Webmaster Tools

   Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.

   Oct 6, 2026Tech trendMicrosoftAI PerformanceBing

2. Google Ads Tests New Target ROAS Calculator

   Google Ads is testing a new Target ROAS calculator that helps advertisers determine an appropriate return-on-ad-spend target based on their profit margin.

   Oct 6, 2026Google AdsReturn on ad spendProfit margin

3. Finding Gaps in Local Content with Google AI Mode

   Discover how to use Google AI Mode follow-up questions to identify content gaps in competitor service pages, ensuring your business stands out with unique, insightful information.

   Oct 6, 2026Local SEOGoogle AI ModeContent Strategy

4. OpenAI adds visuals to ChatGPT ads

   OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.

   Oct 6, 2026Industry trendOpenAIChatGPTAdvertising

5. Treasure AI takes on two martech headaches at once

   Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.

   Oct 6, 2026Marketing technologyArtificial intelligenceEmail marketing

6. How to strengthen your brand story to improve AEO visibility

   What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web.

   Oct 6, 2026AEO visibilityBrand storySEO

7. How to tell if AI advice is worth your attention

   Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem.

   Oct 6, 2026AIMarketingEmail Marketing

8. PubX Raises $5 Million And Buys Digital Governance Startup Compliant

   PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.

   Oct 6, 2026Industry trendad tech acquisitionagentic advertisingagentic AI

9. Value Over Volume, With NYT’s Courtney Glaze

   A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

   Oct 6, 2026Industry trendCourtney Glazefirst-party dataMagnite

10. Want an AI-Built MMM You Can Trust? Start With a Thesis

    AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.

    Oct 6, 2026Tech trendAIattributionIncrementality