17 results for “VAST” Clear
"The Real People Who Experience Brands": A Coffee With Si Goodall, The 99ers
In this episode of A Coffee With... Si Goodall, founder of The Ninety-Niners, joins ExchangeWire's John Still over a flat white to explore AI's impact on agencies and people.
Industry trendAgenciesAgenticAIGoogle changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Industry trendGoogleAI contentSearch MarketingWhat Is the Industry Saying About Adland’s Priorities?
Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...
Industry trendAIAd TechAdvertisingThe Data Advantage Report: Navigating Identity and Intent
Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.
Industry trendadvertisercustomer experiencemarketingGoogle’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.
Industry trendAd Serversagentic AICannes Lions 2026The Evolution of Data-Driven Marketing: A Journey Through the Years
MarketingData AnalysisDigital MarketingFreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising
FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.
CTVDOOHProgrammaticGumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.
AdvertisingAttentionContextualFreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, But Intrusive Ads Can Harm Their Experience
New findings reveal that many viewers across Europe are satisfied with their streaming experience, but ad intrusiveness remains a concern.
Industry trendStreamingAdvertisingResearchIP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.
Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency