68 results for “Supply” Clear
Stagwell Acquires Publisher Monetization Network Freestar
Agency holding company Stagwell is acquiring publisher monetization network Freestar, a move indicative of media buyers aligning closer to publishers for better audience data and supply path efficiency.
Ad Agency Holding Companiesagentic AIAssociated PressHiggsfield Extends Series B With New Investment From TCV and NVIDIA
TCV, which has backed Netflix, Spotify, Facebook, Bytedance and Electronic Arts, invested in Higgsfield, reflecting their conviction in AI and generative media. NVIDIA also invested in Higgsfield, as NVIDIA founder and CEO Jensen Huang makes his first visit to Kazakhstan for the country's national AI Month in Astana.
AIInvestmentNVIDIANexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach
Nexxen, the advertising technology platform, announced the results of an advertising campaign that reached over 8.1 million impressions ahead of a major soccer tournament.
NexxenBrainlabsSmart TV AdvertisingAI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. A study released by DecryptAds uncovered more than 2,100 AI-generated recipe sites that exemplify these concerns.
Industry trendAI-generated websitesCybersecurityMFAWe Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.
Industry trendMENACTVTVAdXact and VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities
AdXact announces a partnership with VIOOH to provide programmatic access to premium digital out-of-home (DOOH) inventory, enhancing advertising strategies and opportunities for media owners.
DOOHOptimisationPartnershipSure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.
Industry trendcolumnprebidPrebid SummitProfound Disruption From Global Streamers: Stuart Keith, Rakuten TV Enterprise
Stuart Keith, VP global ad strategy & partnerships at Rakuten TV Enterprise, joined us at ATS London 2026 to discuss strategic and structural changes across the supply chain.
Industry trendAddressabilityATS LondonBroadcastersJust In Case: Packing for Q4
In her latest column, Shirley Marschall looks at the pitfalls of planning, and how Q4 goes from calm to chaos.
CampaignMeasurementOutcomesAI won’t kill sales jobs — buyers will
As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.
Tech trendB2B marketingMarketing artificial intelligence (AI)