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How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.
Industry trendAdvertising IDsappleApple AdsThe Future Of Probabilistic Attribution: What Will Apple Do Next?
This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.
Tech trendAdAttributionKitappleApple Privacy Manifest