AdTech Radar

10 results for “PMP” Clear

1. Picnic Launches Optimised PMPs for Digital Advertising

   Picnic, the inventory quality platform for digital advertising, has launched Optimised PMPs: private marketplace deals that use placement-level quality data to decide which impressions to bid on, and how much they are worth, to hit a specific campaign objective.

   BiddingCampaignMarketing

2. Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

   Starling, a new supply-side platform for streaming TV advertising, aims to address the lack of show-level data that marketers face, enabling better audience targeting and transparency in ad buying.

   CTV SSPCTV startupCTV transparency

3. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

   In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

   Ad TechAdvertiserInventory

4. Value Over Volume, With NYT’s Courtney Glaze

   A podcast interview with Courtney Glaze, VP of revenue operations at The New York Times, discussing the newspaper's strategic approach to ad tech partnerships and programmatic advertising.

   Industry trendCourtney Glazefirst-party dataMagnite

5. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Industry trendCTVGracenoteIAB

6. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

   Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

   Tech trendcampaign optimizationCTVShutterfly

7. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

   Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

   Industry trendemail newslettersAdTechinvestment

8. Kroger Adds CTV Inventory To Its Retail Media Offering

   Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

   Industry trendCara PrattcommerceCTV

9. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

   Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

   Industry trendDigitalDOOHPartnership

10. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

    Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

    Industry trendDigitalDOOHProgrammatic