AdTech Radar

52 results for “Owned” Clear

1. Stagwell Acquires Publisher Monetization Network Freestar

   Agency holding company Stagwell is acquiring publisher monetization network Freestar, a move indicative of media buyers aligning closer to publishers for better audience data and supply path efficiency.

   Ad Agency Holding Companiesagentic AIAssociated Press

2. ChatGPT sends less than 1% of Google’s traffic

   ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined.

   Industry trendArtificial IntelligenceGoogleTraffic Analysis

3. ChatGPT has plenty of advertisers, but not much revenue

   OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.

   Industry trendAdvertisingMarketing TechnologyOpenAI

4. The creative cost of chasing small performance gains

   Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.

   Industry trendMarketingDataStrategy

5. From journeys to decisions: The next era of customer engagement

   Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, high-impact customer experiences.

   Tech trendcustomer engagementAI decisioningMarTech Conference

6. How to evaluate composable versus packaged CDP

   Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.

   Tech trendCDPComposable CDPPackaged CDP

7. The next great marketing leaders will design how work gets done

   Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.

   MarketingAIWorkflow

8. How Australian Home Lender Lendi Measures The Invisible Work Of AI

   Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.

   Tech trendattributionLendimeasurement

9. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Industry trendRetail mediaAdvertisersBudget

10. In B2B, influencer marketing takes on a different look

    B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.

    B2B marketinginfluencer marketingbrand creation