3 results for “OpenRTB” Clear
Understanding Agentic Protocols With Adform's Jochen Schlosser
In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.
Tech trendAd TechAgentic AIIndustry Infrastructure5% of CTV Ad Impressions Incorrectly Labeled
A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.
Industry trendCTVAdvertisingInventoryAI Agents Are Taking Over NBCU’s Linear TV Buys
NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.
Tech trendagentic AINBCUFreeWheel