5 results for “Invalid” Clear
51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic
Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.
Product LaunchIP IntelligenceSafeguardingWe Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.
Industry trendMENACTVTVOpenAI adds visuals to ChatGPT ads
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.
Industry trendOpenAIChatGPTAdvertisingPop-ups: SEO Safe or Risky?
A detailed analysis of how different types of pop-ups can affect SEO performance, focusing on best practices for implementation to minimize risks.
SEOPop-upsWeb PerformanceDoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services
DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.
DoubleVerifyMRC AccreditationDigital Media