AdTech Radar

30 results for “CPM,” Clear

1. ChatGPT has plenty of advertisers, but not much revenue

   OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.

   Industry trendAdvertisingMarketing TechnologyOpenAI

2. How Australian Home Lender Lendi Measures The Invisible Work Of AI

   Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.

   Tech trendattributionLendimeasurement

3. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

4. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Industry trendbrand advertisingbrandingMeta

5. The best marketing spend is the 5% you spend foolishly

   Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.

   MarketingCustomer ExperienceReferrals

6. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Tech trendAgentic AICross-sitePublisher

7. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

   PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

   Tech trendPubMaticagentic advertisingprogrammatic advertising

8. The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers

   Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.

   creator marketingDigital Audiodisplay advertising

9. Chef Simon Quadruples Revenue Per Page with Opti Digital

   Opti Digital, the leading ad tech company specializing in publisher revenue optimisation, announced the results of its collaboration with Chef Simon, enhancing monetisation and user experience.

   Ad TechMonetisationDigital Publishing

10. States are rewriting the rules of social media

    Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.

    Industry trendSocial MediaRegulations and ComplianceDigital Advertising