AdTech Radar

254 results for “Take” Clear

1. Agencies Need A New Job Description, Not Just New Titles

   The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.

   Industry trendadvertising weekAgenciesagentic AI

2. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

   In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

   Ad TechAdvertiserInventory

3. Gen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect

   Wizz App, the social discovery app for young people, released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24, examining how Gen Z connects with new people during their first year of college.

   Gen ZSocial MediaCollege

4. Treasure AI takes on two martech headaches at once

   Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.

   Marketing technologyArtificial intelligenceEmail marketing

5. How to strengthen your brand story to improve AEO visibility

   What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web.

   AEO visibilityBrand storySEO

6. How to tell if AI advice is worth your attention

   Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem.

   AIMarketingEmail Marketing

7. Want an AI-Built MMM You Can Trust? Start With a Thesis

   AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.

   Tech trendAIattributionIncrementality

8. AI: The Threat and the Opportunity

   Columnist Alex Lamaro-McCrindle explores how AI can reshape job roles, particularly for junior team members, highlighting potential growth opportunities in a landscape often viewed as threatening.

   AIAutomationPeople

9. New WBD Report Makes The Case For Getting The Measurement Basics Right

   Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.

   Tech trendDavid PorterMariel Estradawarner-bros-discovery

10. AI usage surges 6X for local search, fragmenting the digital ecosystem

    Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.

    Industry trendAILocal SearchConsumer Behavior