398 results for “Data” Clear
Is Real-Time Marketing Really Here?
For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.
Tech trendreal-time marketingdecisioningAIWhy website analytics tell an incomplete story of buyer decisions
A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes.
website analyticsbuyer decisionsmarketingIs real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
Tech trendreal-time marketingdecision makingmarketing technologyPrebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM
A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.
Tech trendgooglePrebidad serverDear Performance CTV Companies: Please Stop. You’re Hurting Us
An urgent plea for performance CTV companies to stop misleading advertisers about the capabilities of television advertising, emphasizing the need for realistic expectations and better measurement systems.
CTVperformance CTVadvertisingThe benefits of server-side tracking — and what it takes to get them
Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.
Tech trendserver-side trackingdata privacyuser consentGoogle changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Industry trendGoogleAI contentSearch MarketingAI agents are coming between you and your customers
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.
Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)Salesforce buys AI analytics startup Loops
Salesforce is acquiring Loops to enhance analytics capabilities and provide continuous AI-driven insights into business performance metrics.
Industry trendSalesforceAIAnalyticsWhy ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Industry trendAICustomer LoyaltyMarketing