AdTech Radar

537 results for “Ad” Clear

1. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Industry trendbrand advertisingbrandingMeta

2. The Auction Flip: Prebid’s Plan To Swap Places With Google

   Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.

   Industry trendad serverAEPCDP

3. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Industry trendcolumnprebidPrebid Summit

4. In B2B, influencer marketing takes on a different look

   B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.

   B2B marketinginfluencer marketingbrand creation

5. Your brand isn’t as differentiated as you think

   The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.

   MarketingDifferentiationBranding

6. The best marketing spend is the 5% you spend foolishly

   Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.

   MarketingCustomer ExperienceReferrals

7. HubSpot adds spending controls and flexible billing as AI usage grows

   Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.

   Industry trendHubSpotMarketing technologyAI

8. Google Introduces Universal Cart for a Centralized Shopping Experience

   Google is rolling out Universal Cart in the U.S., a feature designed to unify online shopping by allowing users to save products from multiple retailers and complete purchases within Google Search and the Gemini app.

   Industry trendGoogleUniversal CartE-commerce

9. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Industry trendAdvertisingCreator economyInfluencer Marketing

10. Digest: Netflix Cuts 6% of Staff; Apple Gets Early Look at OpenAI Hiring Records

    In today’s ExchangeWire news digest: Netflix cuts around 6% of its workforce as growth and engagement slow; Apple wins early access to OpenAI’s hiring records in its trade secrets case; and UK marketing budgets hit a two-year high in Q3

    Industry trendAIbusiness growthLawsuit