74 results for “Retail” Clear
Kroger Adds CTV Inventory To Its Retail Media Offering
Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.
Industry trendCara PrattcommerceCTVRetail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.
Industry trendRetail MediaE-CommerceAdvertisingSingapore Visual AI Firm Wants Retail Brands to See Past QR Codes
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity.
AIRetail MediaOmnichannelePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.
Industry trendacquisitionsCatterton PartnersePrize