AdTech Radar

110 results for “Programmatic” Clear

1. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

   The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

   Oct 15, 2025Tech trendAd Context ProtocolAdCPagentic advertising

2. StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing

   StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.

   Oct 15, 2025AIDataMarketing

3. Best Buy Ads Dives Into Programmatic

   Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

   Sep 16, 2025Industry trendBest BuyAd TechRetail Media

4. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Jun 16, 2025Industry trendContextualEuropeTargeting

5. Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

   Multilocal announces a strategic investment in FirstPartyCapital’s startup fund, aiming to fuel advertising innovation globally and reshape the ad tech ecosystem.

   Jun 12, 2025Industry trendAd TechInvestmentProgrammatic

6. Targeting in APAC: The Data Requirements for Nuanced Strategies

   Javince Chan, manager, platforms and data advisory at Eyeota, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity.

   Jun 12, 2025APACTargetingMarketing

7. digitalAudience's Ruben Niet on Data Collaboration

   Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.

   Jun 9, 2025Clean RoomsDataPrivacy

8. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Jun 3, 2025Tech trendagentic AIamazonappnexus

9. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

   Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

   May 23, 2025Industry trendAgentic AIAIArtificial Intelligence

10. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

    The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

    Apr 28, 2025Industry trendAmazon DSPDSP Take ratesPontiac DSP