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DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services
DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.
DoubleVerifyMRC AccreditationDigital MediaDisney Deal with Horizon Media; South Korea Invests in Metaverse
In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.
Industry trendDisneyHorizon MediaMetaverseMRC’s Video Measurement Guidelines Address OTT For The First Time
The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.
Tech trendMRCOTTssaiSpotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement
Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.
Tech trendattributionFoursquareSpotifyWhy Is Something as Important as Viewability Being Defined So Weakly?
Daniel Shaw, founder at Encore Digital, explores the complexities of viewability standards in digital advertising, questioning the acceptance of low benchmarks for what constitutes a viewable ad.
ViewabilityDigital AdvertisingAd VerificationThe Great Time Suck: Why Publishers Hate the Transactional RFP Business
A deep dive into the complexities of RFP processes in the digital marketing landscape, revealing the inefficiencies experienced by publishers.
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