AdTech Radar

537 results for “Ad” Clear

1. Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise

   A recent report from DoubleVerify reveals that social media is significantly influencing consumer purchasing behavior, particularly through short-form video and human influencers.

   Industry trendInfluencer MarketingResearchTikTok

2. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Industry trendRetail mediaAdvertisersBudget

3. Adding AI or headcount won’t fix a marketing skills gap

   AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.

   MarketingAISkills Gap

4. Email marketing’s history can guide AI governance

   Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.

   Industry trendEmail marketingAI governanceMarketing ethics

5. HubSpot’s Unbound 2026: The big announcements and updates

   Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.

   HubSpotUnbound 2026Marketing Technology

6. Content everywhere: Winning attention in a fragmented marketing landscape

   Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts.

   Content StrategyDigital MarketingMarTech Conference

7. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Industry trendAI agentsandrea zapataCTV measurement

8. Ecommerce Category Pages Earn AI Search Citations

   Ecommerce category pages can enhance AI search visibility and citations, providing opportunities for improved buyer guidance, particularly in commercial intents.

   ecommerceAI searchSEO

9. AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities

   AdXact announces a partnership with VIOOH to provide programmatic access to premium digital out-of-home (DOOH) inventory, enhancing advertising strategies and opportunities for media owners.

   DOOHOptimisationPartnership

10. Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising

    Thrad has announced Monetisation Fund II, a program committing up to USD$1 million to support consumer AI applications and publishers through advertising, helping them adopt sustainable business models as demands for sophisticated AI interactions rise.

    Industry trendAIAdvertisingMonetisation