AdTech Radar

432 results for “AI” Clear

1. Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll

   Xbox unveils a new TV and film division called XP and seeks monetization through advertising, while Meta tests a subscription bundle that restricts external links for non-subscribers.

   Oct 9, 2026Industry trendXboxMetaadvertising

2. Google Completes September 2026 Spam Update Rollout

   Google has confirmed that its September 2026 spam update has finished rolling out, which took almost two weeks to complete.

   Oct 8, 2026GoogleSpam UpdateSearch Engine Optimization

3. The Evolution of Agentic Media Buying: Insights and Challenges

   Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.

   Oct 8, 2026Tech trendagentic AImedia buyingadvertising

4. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Oct 8, 2026Tech trendBrand MeasurementAI in MarketingConsumer Understanding

5. General AI is generally fine, but a new study shows that for SEO problems you should get a specialist.

   A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.

   Oct 8, 2026Tech trendAISEOMarketing Technology

6. Agentic media buying needs malware guardrails: A PropellerAds view

   As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

   Oct 8, 2026Tech trendMarketing artificial intelligence (AI)Sponsored Content

7. More buyer signals won’t tell you what buyers need next

   Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.

   Oct 8, 2026marketingB2Bbuyer behavior

8. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Oct 8, 2026Industry trendAdvertising IDsappleApple Ads

9. OpenAI launches visual ads alongside image generation results

   In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.

   Oct 8, 2026Industry trendAgentic AIAIBig Tech

10. Relevant Digital Appoints Alex Fawcett as VP, Customer Success

    Relevant Digital has appointed Alex Fawcett as VP, Customer Success, enhancing the focus on customer satisfaction as the company expands globally.

    Oct 8, 2026Relevant DigitalCustomer SuccessLeadership