254 results for “Take” Clear
Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.
Industry trendbehiivJosh GurleyMike ShieldsLatest Jobs in Search Marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies.
SEOPPCdigital marketingNot everyone in marketing should be an AI builder
Marketing teams are rewarding AI builders, but they also need maintainers, monitors, and users. Here's why those roles matter.
AIMarketingBusiness StrategyThe Apple Bites Back
Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.
Industry trendAdExchanger TBSThe Big StoryiOS 27 advertisingXbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox unveils a new TV and film division called XP and seeks monetization through advertising, while Meta tests a subscription bundle that restricts external links for non-subscribers.
Industry trendXboxMetaadvertisingGoogle Completes September 2026 Spam Update Rollout
Google has confirmed that its September 2026 spam update has finished rolling out, which took almost two weeks to complete.
GoogleSpam UpdateSearch Engine OptimizationThe Evolution of Agentic Media Buying: Insights and Challenges
Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.
Tech trendagentic AImedia buyingadvertisingBrand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Tech trendBrand MeasurementAI in MarketingConsumer UnderstandingGeneral AI is generally fine, but a new study shows that for SEO problems you should get a specialist.
A new study reveals that while general AI is effective for obvious SEO, it struggles without clear evidence, making human specialists crucial for complex SEO issues.
Tech trendAISEOMarketing TechnologyAgentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Tech trendMarketing artificial intelligence (AI)Sponsored Content