71 results for “Supply” Clear
Lasting AI Brand Visibility: Not Hacks
Jumping on trends because someone saw an uplift on LinkedIn will almost certainly come back to haunt you. Never in the history of SEO has a trendy, short-term tactic delivered long-term growth and visibility.
SEOArtificial IntelligenceBrand VisibilityKroger Adds CTV Inventory To Its Retail Media Offering
Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.
Industry trendCara PrattcommerceCTVShowHeroes Appoints Former Teads Exec Eric Shih to Board of Directors
ShowHeroes Group, a leading global provider of digital video solutions for advertisers and publishers, has announced the appointment of former Teads executive Eric Shih as its global advisor & board member.
AppointmentDigitalTargetingHivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand
Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.
Industry trendDigitalDOOHProgrammaticOracle Adds Machine Learning Capabilities To Its CDP
Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.
Tech trendCDPCX Unitymachine learningHudson MX Launches A Platform And APIs To Automate Local TV Buys
Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.
Tech trendHudson MXAdvertisingLocal TV BuyingGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Industry trendProject AgoraGreeceRomaniaExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendDigital AdvertisingFacebookStarCom MediaVestWhy Is Something as Important as Viewability Being Defined So Weakly?
Daniel Shaw, founder at Encore Digital, explores the complexities of viewability standards in digital advertising, questioning the acceptance of low benchmarks for what constitutes a viewable ad.
ViewabilityDigital AdvertisingAd VerificationExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendAdvertisingPublicisOmnicom