AdTech Radar

74 results for “Retail” Clear

1. ExchangeWire Media Pulse H2 2024

   The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

   Industry trendMediaMarketingCommerce

2. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Industry trendMolocoRetail MediaTopsort

3. Expedia Has Booked Its Trip To Ad Land

   Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

   Industry trendExpediaRetail MediaTravel Media Network

4. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Industry trendalt TV currencyalt TV measurementDanielle DeLauro

5. Google Ads Expands Smart Bidding Exploration to Performance Max and Shopping Campaigns

   Google Ads has expanded its Smart Bidding Exploration feature to include Performance Max and Shopping campaigns, giving advertisers more opportunities to pursue additional conversion potential through Target ROAS bidding.

   Tech trendGoogle AdsSmart BiddingPerformance Max

6. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

   Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

   Tech trendGoogle Merchant Centere-commerceonline retail

7. Ecommerce Filters: Indexable Pages

   When building an ecommerce site, SEO professionals face a common dilemma: Should you create more indexable pages to expand your ranking footprint or consolidate pages to limit crawling and indexing demands?

   EcommerceSEOIndexing

8. Ecommerce: Should You Create More Indexable Pages or Consolidate?

   SEO professionals often face the dilemma of whether to create more indexable pages to expand ranking opportunities or to consolidate existing pages to limit crawling and index demands.

   SEOEcommerceIndexing

9. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

   Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

   Tech trendagentic commercee-commerceconsumer behavior

10. More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms

    A glitch in Meta's advertising system led to significant overspending across numerous campaigns, impacting advertisers' budgets during a crucial time.

    MetaAdvertisingSocial Media