AdTech Radar

398 results for “Data” Clear

1. HubSpot’s Unbound 2026: The big announcements and updates

   Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.

   HubSpotUnbound 2026Marketing Technology

2. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Industry trendAI agentsandrea zapataCTV measurement

3. Ecommerce Category Pages Earn AI Search Citations

   Ecommerce category pages can enhance AI search visibility and citations, providing opportunities for improved buyer guidance, particularly in commercial intents.

   ecommerceAI searchSEO

4. The Auction Flip: Prebid’s Plan To Swap Places With Google

   Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.

   Industry trendad serverAEPCDP

5. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Industry trendcolumnprebidPrebid Summit

6. In B2B, influencer marketing takes on a different look

   B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.

   B2B marketinginfluencer marketingbrand creation

7. The best marketing spend is the 5% you spend foolishly

   Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.

   MarketingCustomer ExperienceReferrals

8. HubSpot adds spending controls and flexible billing as AI usage grows

   Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.

   Industry trendHubSpotMarketing technologyAI

9. Digest: Netflix Cuts 6% of Staff; Apple Gets Early Look at OpenAI Hiring Records

   In today’s ExchangeWire news digest: Netflix cuts around 6% of its workforce as growth and engagement slow; Apple wins early access to OpenAI’s hiring records in its trade secrets case; and UK marketing budgets hit a two-year high in Q3

   Industry trendAIbusiness growthLawsuit

10. IPA Bellwether Q3 2026: What the Industry Thinks

    We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

    Industry trendAdvertisingCreator economyInfluencer Marketing