AdTech Radar

76 results for “Connected” Clear

1. Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans

   On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.

   Industry trendAICassius Capitalinteractive ads

2. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Tech trendagentic AIamazonappnexus

3. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

4. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Industry trendalt TV currencyalt TV measurementDanielle DeLauro

5. Preventing AI Workflows from Degrading: Understanding Context Engineering

   This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

   Tech trendAIContext EngineeringLarge Language Models

6. The PPC Disaster Nobody Noticed for 90 Days

   In this episode of PPC Live The Podcast, Rémi Kerhoas discusses how he made a critical mistake by accidentally pausing paid search ads for a major technology client, a blunder that went undetected for three months. The discussion highlights the implications for PPC management, automation, and the importance of understanding clients’ businesses.

   PPCAutomationAI

7. 7 B2B Marketing Shifts That Will Define 2027

   B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.

   Industry trendB2B MarketingAIBrand Impact

8. Leveraging SEO and GEO for Revenue Operations

   Revenue operations can be significantly enhanced by integrating SEO and GEO teams. By sharing funnel definitions and focusing on commercial value, these channels can optimize performance and drive revenue.

   SEOGEORevenue Operations

9. How to Build an AI-Powered SEO Outreach Workflow

   This article explores an innovative approach to SEO outreach that integrates traditional backlink analysis with AI citation data to identify unexplored opportunities for linking.

   Tech trendSEOAIOutreach

10. Understanding the Impact of Acquisitions on Tech Employees' Equity Compensation

    Acquisitions are reshaping the technology industry. For investors and founders, they can represent major financial milestones. But for employees holding equity compensation, they often bring uncertainty about personal financial implications.

    AcquisitionsEquity CompensationTechnology Industry