AdTech Radar

97 results for “Attention” Clear

1. Teads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact

   Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.

   Tech trendAttentionCTVMeasurement

2. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Tech trendAttentionOptimisationProgrammatic

3. UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

   We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

   Industry trendAd TechAIMarketing

4. The Retail Media Rush: What's in Store for 2026

   As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

   Industry trendRetail MediaPredictionsE-Commerce

5. Adform & Spotify Power Smarter Multiformat Media Buying with Local Expertise & Global Reach

   Adform announces an expanded partnership with Spotify to enhance media buying efficiency and effectiveness, enabling advertisers to better connect with Spotify's extensive audience.

   AdformSpotifyMedia Buying

6. Media Pulse: H1 2025

   A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.

   Industry trendmediamarketingcommerce

7. ExchangeWire Media Pulse H2 2024

   The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

   Industry trendMediaMarketingCommerce

8. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Tech trendAdsWizzCTVDigital Audio

9. Understanding Local Search Intent Through AI Mode Queries

   Exploring how conversational search enhances local keyword research by integrating customer context and intent in search queries.

   Tech trendLocal SearchSEOKeyword Research

10. Preventing AI Workflows from Degrading: Understanding Context Engineering

    This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

    Tech trendAIContext EngineeringLarge Language Models