71 results for “Supply” Clear
Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans
On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.
Industry trendAICassius Capitalinteractive adsdigitalAudience's Ruben Niet on Data Collaboration
Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.
Clean RoomsDataPrivacyScope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.
Tech trendagentic AIamazonappnexusAs CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate
The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.
Industry trendAmazon DSPDSP Take ratesPontiac DSPWonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business
The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.
Industry trendAdExchanger CommerceGrubhubRetail MediaSeedtag Acquires Beachfront For Deeper Roots In TV And Streaming
Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.
Industry trendad tech M&ABeachfrontBrian DanzisExpedia Has Booked Its Trip To Ad Land
Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.
Industry trendExpediaRetail MediaTravel Media NetworkDisney Uses Self-Service To Attract New Buyers – With A Focus On Local
Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.
Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmaticSemrush Confirms Google is Serving Inaccurate Search Results to Automated Tools
Semrush has reported that Google is returning misleading search results that affect various automated ranking tools, joining other SEO platforms in identifying these 'poisoned' results. The issues, which have been noted since September, may impact how rankings appear and should be cross-verified against Google Search Console.
GoogleSEMSearch Engine OptimizationUsing Google AI Mode to Identify Gaps in Local Content
This article discusses how businesses can leverage Google AI Mode’s follow-up questions to uncover deficiencies in competitor content and create more unique, effective service pages based on authentic, first-party information.
Google AI ModeLocal SEOContent Creation