54 results for “Owned” Clear
Podcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models
In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.
Tech trendpodcastmachine-learningdata-driven marketingFacebook Adds Support For Third-Party Verified Viewable Impression Bidding
Moat will provide third-party verification for Facebook video ad viewability to start.
Tech trendFacebookDigital AdvertisingViewabilityExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
Industry trendDigital AdvertisingAd TechMarketing CloudExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendAdvertisingPublicisOmnicom