AdTech Radar

136 results for “Measurement” Clear

1. 7 AI search myths busted by data

   AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

   Oct 1, 2026Industry trendAISearchSEO

2. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Oct 1, 2026Tech trendGoogle AdsAI Mode PPC

3. Digest: Apple Blocks Trade Desk Ads on Safari

   In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

   Oct 1, 2026Industry trendAdvertisingAppleData

4. Brand Metrics Unveils New Identity and Outcomes Prediction Capabilities

   Global ad tech firm Brand Metrics launches new brand identity and website, extending outcomes intelligence to advertisers and agencies with prediction capabilities for campaign effectiveness.

   Oct 1, 2026Ad TechBrandingOutcomes

5. IAB Europe Launches CTV Measurement Framework and Transparency Principles

   IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.

   Oct 1, 2026Tech trendCTVMeasurementTransparency

6. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Oct 1, 2026Industry trendprogrammaticAppleiOS

7. B2B marketing attribution is messy. Can it be fixed?

   Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen.

   Sep 30, 2026B2B marketingMarketing attributionDemand generation

8. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Sep 29, 2026Tech trendAIProgrammaticPublisher

9. AI made marketing faster than it made marketing better

   AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

   Sep 28, 2026MarketingAIProductivity

10. Take A Break, Compliance Nerds. Privacy Is A Research Problem Now

    The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.

    Sep 25, 2026Industry trendCIPAdata privacy lawsDon Marti