76 results for “Connected” Clear
Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
Tech trendretail mediaKevelDollar GeneralStackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.
Tech trendCampaignDataProduct LaunchVudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.
Tech trendVudooPubMaticCommerce MediaTracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner
Overwolf Ads, a leading ad tech gaming platform, welcomes Tracker Network, a top competitive gaming stats ecosystem, as a premium publishing partner on Nitro.
Ad TechAdvertisingGamingClinch's Oz Etzioni on Driving Better Outcomes With Orchestration
In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, discusses orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better outcomes.
OrchestrationCreativeMediaUK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report
We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.
Industry trendAd TechAIMarketingIP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.
Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparencyComcast Intros Biddable And Programmatic For Linear TV
The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.
Tech trendcomcastprogrammatic linearDentsuStackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing
StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.
AIDataMarketingLinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.
Industry trendBrandlinkJonathan Vulinkedin