AdTech Radar

97 results for “Attention” Clear

1. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Tech trendSilverpushPubMaticContextual Advertising

2. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Industry trendCTVGracenoteIAB

3. The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know

   Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.

   Industry trendage verificationGen AlphaMeta

4. Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance

   Silverpush has partnered with Happydemics to enhance the measurement of contextual advertising effectiveness on brand growth using independent validation metrics.

   AdvertisingBrandsContextual

5. The Marketing Machine of Expertise-Led Creators

   Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.

   Industry trendCreator economyMarketingMedia

6. How HelloFresh Brought AI Creative To Times Square

   HelloFresh launched an AI-driven advertising campaign in Times Square, utilizing Hightouch's Ad Studio tool to generate creative ads quickly and at scale.

   AIAI Creativebillboards

7. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

   Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

   Industry trendAPACMarketerMarketing

8. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   AIMedia BuyingProduct Launch

9. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

   In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

   AdvertisingAttentionContextual

10. VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

    VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.

    Industry trendDOOHMediaPartnership