AdTech Radar

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1. Top 10 Tools for PPC Management

   Discover the essential tools that streamline PPC management, enhance collaboration, and optimize campaign performance.

   PPCCampaign ManagementDigital Marketing

2. SEO Priority: Not a New Page

   The focus shouldn't be on the number of pages to rank, but rather on the quality and relevance of content that addresses audience needs.

   SEOContent MarketingGoogle

3. S8, E01: Articulating a bull case for the open web (with Gareth Glaser)

   In this episode, Gareth Glaser discusses the potential resurgence of the open web, exploring its challenges and opportunities in the performance marketing space.

   Industry trendopen webperformance marketingad tech

4. S08, E03: Amazon and Agentic Commerce (with Adam Epstein)

   In this episode, Eric Seufert is joined by Adam Epstein, CEO of Gigi, to discuss the evolving landscape of agentic commerce and Amazon’s strategic positioning. They explore topics such as advertising-driven monetization, the integration of Amazon’s ads into AI interfaces, and the implications for consumer shopping experiences.

   Tech trendAmazonAgentic CommerceAdvertising

5. Oracle To Shut Down AddThis – Completely This Time

   Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.

   Industry trendAddThisGDPROracle Advertising

6. More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms

   A glitch in Meta's advertising system led to significant overspending across numerous campaigns, impacting advertisers' budgets during a crucial time.

   MetaAdvertisingSocial Media

7. Kroger Adds CTV Inventory To Its Retail Media Offering

   Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

   Industry trendCara PrattcommerceCTV

8. Russia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption

   In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.

   Industry trendData PrivacyDigital Markets ActWhatsApp

9. Retail Media: The What & The Why

   Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

   Industry trendRetail MediaE-CommerceAdvertising

10. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

    Industry trendBig TechSanctionsUkraine Invasion