71 results for “Supply” Clear
Media Pulse H2 2025
Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.
Industry trendAIAd SpendAd Tech EcosystemUK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report
We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.
Industry trendAd TechAIMarketingVIOOH Partners with Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses
Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.
Industry trendPartnershipProgrammaticProgrammatic TVRebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value
The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.
Industry trendAIATS LondonCurationThe Retail Media Rush: What's in Store for 2026
As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.
Industry trendRetail MediaPredictionsE-CommerceBroadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.
Industry trendBroadsignDigital Out-Of-HomeDOOHIP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.
Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparencyThe DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.
Industry trendantitrust trialDOJDOJ AntitrustThe Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.
Tech trendAd Context ProtocolAdCPagentic advertisingBest Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.
Industry trendBest BuyAd TechRetail Media