74 results for “Retail” Clear
Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
Industry trendAd TechAIDSPOmnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape
This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.
Tech trendOmnichannelATS LondonDataStackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot
StackAdapt offers advertisers access to ads in ChatGPT, enhancing communication during customer exploration and decision-making processes.
Industry trendAIChatGPTMarketingKevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media
Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.
Tech trendretail mediaKevelDollar GeneralErstwhile Competition; What We Lose By Gamifying The News
A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.
Industry trendAI adsArtificial IntelligenceChatGPTNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.
Tech trendattributionincrementality testingMMMThe Rise Of Principal Media And The End Of The Agencies As We Knew Them
A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.
Industry trendAgenciesagency holding companiesprincipal mediaWhy Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.
Industry trendad tech take rateAmazon DSPCTVVudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.
Tech trendVudooPubMaticCommerce MediaI Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.
Industry trendOpenAIChatGPTadvertising