AdTech Radar

60 results for “Privacy” Clear

1. Media Pulse: H1 2025

   A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.

   Jul 1, 2025Industry trendmediamarketingcommerce

2. Targeting in APAC: The Data Requirements for Nuanced Strategies

   Javince Chan, manager, platforms and data advisory at Eyeota, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity.

   Jun 12, 2025APACTargetingMarketing

3. digitalAudience's Ruben Niet on Data Collaboration

   Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.

   Jun 9, 2025Clean RoomsDataPrivacy

4. Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

   Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard.

   May 23, 2025Industry trendAgentic AIAIArtificial Intelligence

5. Exploring Meridian: Google's New Open-Source Marketing Mix Model

   Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.

   Jan 1, 2025Tech trendGoogleDigital MarketingPaid Search

6. The State of Data and Tech Maturity for Brands in APAC

   Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

   Dec 1, 2024Industry trendData MaturityAPACAdvertising

7. The Future Of Probabilistic Attribution: What Will Apple Do Next?

   This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

   Jul 9, 2024Tech trendAdAttributionKitappleApple Privacy Manifest

8. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Jun 3, 2024Industry trendad tech M&ABeachfrontBrian Danzis

9. Oracle To Shut Down AddThis – Completely This Time

   Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.

   May 25, 2023Industry trendAddThisGDPROracle Advertising

10. Russia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption

    In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.

    Mar 29, 2022Industry trendData PrivacyDigital Markets ActWhatsApp