AdTech Radar

54 results for “Owned” Clear

1. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Tech trendagentic AIamazonappnexus

2. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

3. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Tech trendAdsWizzCTVDigital Audio

4. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Industry trendalt TV currencyalt TV measurementDanielle DeLauro

5. Using Google AI Mode to Identify Gaps in Local Content

   This article discusses how businesses can leverage Google AI Mode’s follow-up questions to uncover deficiencies in competitor content and create more unique, effective service pages based on authentic, first-party information.

   Google AI ModeLocal SEOContent Creation

6. Lasting AI Brand Visibility: Not Hacks

   Jumping on trends because someone saw an uplift on LinkedIn will almost certainly come back to haunt you. Never in the history of SEO has a trendy, short-term tactic delivered long-term growth and visibility.

   SEOArtificial IntelligenceBrand Visibility

7. Understanding Performance Max Campaigns in Google Ads

   Few Google Ads campaign types divide PPC practitioners quite like Performance Max. Discover how to avoid common pitfalls and optimize your campaigns effectively.

   Google AdsPerformance MaxPPC

8. Performance Max Decision Framework

   An analysis of how to effectively manage Google Ads Performance Max campaigns by understanding the signals of account performance and making data-driven decisions on campaign structure.

   Google AdsPerformance MaxPPC

9. Off-Page AI Search Visibility: A 90-Day Plan

   A structured approach to auditing AI search visibility for B2B SaaS brands to improve market performance and visibility.

   SEOAIB2B SaaS

10. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

    Industry trendBig TechSanctionsUkraine Invasion