64 results for “Mobile” Clear
S8, E01: Articulating a bull case for the open web (with Gareth Glaser)
In this episode, Gareth Glaser discusses the potential resurgence of the open web, exploring its challenges and opportunities in the performance marketing space.
Industry trendopen webperformance marketingad techRussia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption
In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.
Industry trendData PrivacyDigital Markets ActWhatsAppRetail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.
Industry trendRetail MediaE-CommerceAdvertisingBig Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.
Industry trendBig TechSanctionsUkraine InvasionDoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services
DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.
DoubleVerifyMRC AccreditationDigital MediaBidstack Partners with Popular Farm Simulation Game Goodville
Bidstack, the leading in-game advertising platform, has announced an exclusive new partnership with Stork Limited for the popular farming game Goodville.
AdvertisingIn-GamePartnershipClear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner
Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.
Industry trendDigitalDOOHPartnershipTencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.
Industry trendTencentMonzoChina MobileAppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash
Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.
Industry trendacquisitionapp installsapple iOS 14Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns
Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.
attribution windowsinstallsironSource