AdTech Radar

51 results for “Identity” Clear

1. The Retail Media Rush: What's in Store for 2026

   As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

   Industry trendRetail MediaPredictionsE-Commerce

2. Family Safety App Life360 Launches Location-Based Ad Targeting

   Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.

   Life360Location Based AdsLocation Data

3. The Evolving Value of Exact Match Domains in SEO

   An exploration of how exact match domains have changed in value and their impact on SEO strategies over the years.

   SEOExact Match DomainsDomain Value

4. The Global Consistency Paradox: Local E-E-A-T in AI Search

   Multinational companies face a challenge in balancing global website standardization with local market responsiveness, especially as AI search evolves. This article discusses the implications of overstandardization and the importance of local expertise to enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

   Global ConsistencyLocal E-E-A-TAI Search

5. The Value of Exact Match Domains in 2027

   This article explores the evolving perspective on exact match domains (EMDs) in SEO, discussing their historical significance, current relevance, and the nuances of their value beyond mere keywords.

   SEOExact Match DomainsDomain Name

6. Are Exact Match Domains Still Worth Anything?

   This article examines the evolving value of exact match domains (EMDs) in search engine optimization (SEO), discussing their historical significance, current perspectives, and implications for future domain decisions.

   SEOexact match domainsdomain value

7. ExchangeWire's Ad Tech Quiz: Apple's Block List, ChatGPT Ads and the SPUR Coalition

   ExchangeWire returns for the 6th quiz edition of The MadTech Podcast, exploring the implications of Apple's new block list, ChatGPT ads revenue potential, and recent SPUR coalition developments.

   AdvertisingAIApple

8. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

   Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

   Tech trendagentic commercee-commerceconsumer behavior

9. Oracle To Shut Down AddThis – Completely This Time

   Oracle is permanently terminating all AddThis services as of May 31, following significant changes in its marketing cloud strategy.

   Industry trendAddThisGDPROracle Advertising

10. Kroger Adds CTV Inventory To Its Retail Media Offering

    Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

    Industry trendCara PrattcommerceCTV