97 results for “Attention” Clear
On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era
On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.
AdvertisingBrand LiftDataAI: The Threat and the Opportunity
Columnist Alex Lamaro-McCrindle explores how AI can reshape job roles, particularly for junior team members, highlighting potential growth opportunities in a landscape often viewed as threatening.
AIAutomationPeopleHow to Plan 2027 When Traffic is Down and AI Won't Attribute
It's planning season! This article explores how brands should recalibrate their strategies for 2027 amidst changing dynamics in SEO, consumer behavior, and the influence of AI.
Industry trendSEOArtificial intelligenceGrowth strategyThe Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers
Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.
creator marketingDigital Audiodisplay advertisingNetflix Q3 2026 Earnings: Advertising Falls Short
Industry trendNetflixEarnings ReportAdvertisingGoogle AI Mode and Ads: Everything You Need to Know
A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.
Tech trendGoogle AdsAI Mode PPCIAB Europe Launches CTV Measurement Framework and Transparency Principles
IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.
Tech trendCTVMeasurementTransparencyStates are rewriting the rules of social media
Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.
Industry trendSocial MediaRegulations and ComplianceDigital AdvertisingAI made marketing faster than it made marketing better
AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.
MarketingAIProductivity6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys
From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline.
Account-based marketingSales alignmentMarketing strategy