68 results for “Supply” Clear
Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
Industry trendAd TechAIDSPVIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.
Industry trendDOOHMediaPartnershipThe Stack: Advertising Gets More Autonomous
This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.
Tech trendAIAdvertisingBig TechStackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.
Tech trendCampaignDataProduct LaunchOpenX Repositions as the Intelligent SSP to Simplify Advertising
OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.
DSPRebrandSSPThe Rise Of Principal Media And The End Of The Agencies As We Knew Them
A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.
Industry trendAgenciesagency holding companiesprincipal mediaWhy Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.
Industry trendad tech take rateAmazon DSPCTVxpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange
xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.
Tech trendAttentionOptimisationProgrammaticMedia Pulse H2 2025
Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.
Industry trendAIAd SpendAd Tech EcosystemUK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report
We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.
Industry trendAd TechAIMarketing