AdTech Radar

52 results for “Owned” Clear

1. Shoppers will spend more and buy less this holiday season

   Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

   Industry trendHoliday ShoppingRetailEcommerce

2. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Tech trendAIProgrammaticPublisher

3. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

   Tech trendDataIDPartnership

4. FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising

   FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

   CTVDOOHProgrammatic

5. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

   Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

   Tech trendretail mediaKevelDollar General

6. AI Agents Are Taking Over NBCU’s Linear TV Buys

   NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

   Tech trendagentic AINBCUFreeWheel

7. StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing

   StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.

   AIDataMarketing

8. Best Buy Ads Dives Into Programmatic

   Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

   Industry trendBest BuyAd TechRetail Media

9. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Tech trendagentic AIamazonappnexus

10. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

    The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

    Industry trendAmazon DSPDSP Take ratesPontiac DSP