62 results for “Mobile” Clear
PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Tech trendAIAdvertisingCampaignThe Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs
In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.
Tech trendDataIdentityMulti-ChannelI Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.
Industry trendOpenAIChatGPTadvertisingThe Retail Media Rush: What's in Store for 2026
As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.
Industry trendRetail MediaPredictionsE-CommerceBroadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.
Industry trendBroadsignDigital Out-Of-HomeDOOHPandora Integrates With UID2 To Raise The Volume On Programmatic Audio
Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.
Tech trendAdsWizzCTVDigital AudioPop-ups: SEO Safe or Risky?
A detailed analysis of how different types of pop-ups can affect SEO performance, focusing on best practices for implementation to minimize risks.
SEOPop-upsWeb PerformanceOff-Page AI Search Visibility: A 90-Day Plan
A structured approach to auditing AI search visibility for B2B SaaS brands to improve market performance and visibility.
SEOAIB2B SaaSS8, E01: Articulating a bull case for the open web (with Gareth Glaser)
In this episode, Gareth Glaser discusses the potential resurgence of the open web, exploring its challenges and opportunities in the performance marketing space.
Industry trendopen webperformance marketingad techRussia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption
In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.
Industry trendData PrivacyDigital Markets ActWhatsApp