AdTech Radar

51 results for “Identity” Clear

1. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   AIMedia BuyingProduct Launch

2. Brand GPT: How to safely build a custom GPT for your brand that works

   Learn how to build a custom GPT for your brand that's safe, controlled, and perfectly aligned with your guidelines. Start building now!

   GPTArtificial IntelligenceBranding

3. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Tech trendOmnichannelATS LondonData

4. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

   In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

   AdvertisingAttentionContextual

5. OpenX Repositions as the Intelligent SSP to Simplify Advertising

   OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.

   DSPRebrandSSP

6. Apple Maps’ ads shift focus to context and intent

   With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.

   Tech trendAdvertisingApple MapsMarketing

7. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Industry trendad tech take rateAmazon DSPCTV

8. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

   In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

   Tech trendDataIdentityMulti-Channel

9. UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

   We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

   Industry trendAd TechAIMarketing

10. ATS Whiteboard TraderTalkTV Live: From Data Rich to Growth Ready

    Recorded at ATS London 2026, Sarah Robertson of Experian Marketing Services discusses activating customer intelligence for marketers in our first-ever live TraderTalkTV.

    ATS Londonbusiness growthConsumer