75 results for “Connected” Clear
Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.
AdvertisingCTVInvestmentCotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF
Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.
Industry trendRetail MediaBroadsignCotswold Outdoor GroupGoogle Tests Ads in AI Mode for Personal Intelligence Users
Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.
Tech trendGoogleAI ModeAdvertisementsT-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting
T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.
Industry trendBlisHannah Grobmyerin-app adsgoTom Powers the Next Generation of CTV Ad Sales: Built for Speed, Automated by AI
The connected TV (CTV) market is one of the fastest-growing segments in digital advertising, and ad sales teams are under growing pressure to keep pace with it. goTom's Ad Sales Management Platform is built exactly for that: unifying CRM, order management, and billing into one AI-native system that takes teams from first quote to invoice without the manual steps slowing them down.
Ad SpendAICTVB2B marketing doesn’t have an ROI problem. It has an evidence problem.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.
B2B marketingMarketing attributionApple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.
Tech trendApple AppTrackingTransparencyApple ATTAudigentGoogle AI Mode and Ads: Everything You Need to Know
A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.
Tech trendGoogle AdsAI Mode PPCDigest: Apple Blocks Trade Desk Ads on Safari
In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.
Industry trendAdvertisingAppleDataChef Simon Quadruples Revenue Per Page with Opti Digital
Opti Digital, the leading ad tech company specializing in publisher revenue optimisation, announced the results of its collaboration with Chef Simon, enhancing monetisation and user experience.
Ad TechMonetisationDigital Publishing