97 results for “Attention” Clear
Has OOH Become One of Ad Tech’s Hottest Categories?
Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.
Industry trendDOOHInvestmentM&AYour social media following isn’t the asset you think it is
Every new piece of content shouldn't mean starting from zero. Learn how to turn fleeting social media attention into ongoing audience relationships.
Content marketingEmail marketingSocial media marketingWhat Is the Industry Saying About Adland’s Priorities?
Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...
Industry trendAIAd TechAdvertisingWhen marketing automation moves too fast
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
Marketing AutomationCustomer ExperienceMarketing Strategy20 years and billions of dollars later, CX still has the same problem
Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.
Customer ExperienceCXLeadershipAI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.
Tech trendagentic AICaratCTVBlack Friday Ads Don’t Work Everywhere, Parallel Study Finds Brands Need to Target Viewers in the Right Needs State
A new study shows many Black Friday ads fail to resonate with viewers, emphasizing the need for targeted content based on customer needs.
Black FridayAdvertisingDigital TwinsHow to tell if AI advice is worth your attention
Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem.
AIMarketingEmail MarketingPubX Raises $5 Million And Buys Digital Governance Startup Compliant
PubX, a UK-based agentic AI ad startup, has raised $5 million and acquired Compliant, enhancing its capabilities in media quality and governance.
Industry trendad tech acquisitionagentic advertisingagentic AIDAIVID Puts Emotion at the Heart of Media Buying with New Solution that Helps Advertisers Buy Inventory Based on How Audiences Feel
DAIVID has launched MoodBoost, a solution that enhances media performance by helping advertisers choose ad placements based on the emotional impact of surrounding content.
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