576 results for “Ad” Clear
StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing
StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.
AIDataMarketingUnderstanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard to discuss the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.
Tech trendDataFirst-Party DataGeotargetingHelping Publishers Understand Data Better: Terry Hornsby, Mantis
In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
datafirst-party datapublisherBest Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.
Industry trendBest BuyAd TechRetail MediaNodals AI's Aly Nurmohamed on Activating Publisher Data Signals
In this episode of TraderTalk TV, Nodals AI CEO and Founder Aly Nurmohamed joins ExchangeWire's Rachel Smith to discuss the activation of publisher data signals.
DataPublisherTraderTalkChatGPT Referral Traffic Stalls: Insights from Marie Haynes’ Analysis
According to Marie Haynes' analysis, ChatGPT drove just 0.62% of the traffic compared to Google organic search. Despite a higher conversion rate for ChatGPT visitors, Google still vastly outperformed in overall conversions.
Industry trendAI SearchChatGPTGoogle OrganicAI Marketing Platform Bluefish Raises $20M In Series A Funding
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding.
Industry trendAIAI searchAlex ShermanTripleLift Quietly Lays Off A Double-Digit Percentage Of Its Workforce
TripleLift laid off a double-digit percentage of employees on Friday, with sources indicating the total is less than 20%. The layoffs occurred just four months after the appointment of new CEO Dave Helmreich.
ad tech layoffsprivate equityTripleLiftMedia Pulse: H1 2025
A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.
Industry trendmediamarketingcommerceLinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.
Industry trendBrandlinkJonathan Vulinkedin