AdTech Radar

435 results for “AI” Clear

1. ChatGPT Plus and Google: The Experiment That Reveals AI's Search Dependency

   A recent experiment demonstrates that ChatGPT Plus is likely using Google Search data, not just Bing, leading to crucial insights about AI-generated content visibility.

   Oct 1, 2023Tech trendAIChatGPTSEO

2. Microsoft Announces New Decision-Scoring Model Microsoft-Decision-1

   Microsoft has launched Microsoft-Decision-1, a new decision-scoring model that enhances decision intelligence in existing applications; it's currently being tested in Copilot and Bing Search.

   Oct 1, 2023MicrosoftDecision IntelligenceAI

3. Off-Page AI Search Visibility: A 90-Day Plan

   A structured approach to auditing AI search visibility for B2B SaaS brands to improve market performance and visibility.

   Oct 1, 2023SEOAIB2B SaaS

4. OpenAI Expands ChatGPT Ads with New Visual Format and Measurement Tools

   OpenAI is introducing a new visual ad format for ChatGPT, expanding measurement integrations and brand suitability tools to enhance its advertising platform.

   Oct 1, 2023Tech trendChatGPTAdvertisingOpenAI

5. What competitor audits miss about your local content

   Understanding how to create non-commodity content for better SEO in local searches.

   Oct 1, 2023SEOLocal ContentGoogle AI Mode

6. 404 Page Not Found

   Oct 1, 2023404errorMarTech

7. The New Capital Stack: Fundraising, Profitability and the End of “Grow at All Costs”

   Raising capital is harder, slower, and more selective than ever. This panel examines the new fundraising reality for founders, where profitability matters earlier, growth expectations are more disciplined, and investors are prioritizing operational resilience over top-line acceleration.

   Oct 1, 2023Industry trendBusiness GrowthEuropeFunding

8. Language AI Prompt Tracking: Navigating Multilingual Markets

   International search specialists face critical choices when tracking AI prompts, including language selection and comparative analysis across markets. This article delves into effective strategies for tracking AI responses to prompts in different languages, ensuring accurate representation and market relevance.

   Sep 29, 2023Tech trendsearch engine optimizationAImultilingual markets

9. Protecting Your Ad Budget During Google Display to Demand Gen Migration

   With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.

   Sep 29, 2023Industry trendGoogle AdsDigital MarketingDemand Generation

10. Top 10 Tools for PPC Management

    Discover the essential tools that streamline PPC management, enhance collaboration, and optimize campaign performance.

    Sep 26, 2023PPCCampaign ManagementDigital Marketing