AdTech Radar

434 results for “AI” Clear

1. Beauty Consumers and the Search Relay Race

   Consumers are navigating multiple platforms during their beauty purchase journey, revealing significant shifts in online behavior and platform reliance.

   Oct 3, 2023Industry trendConsumer behaviourSearch Engine MarketingTikTok

2. Maximizing Brand Visibility with Reddit: A Playbook for B2B SaaS Marketing

   Jules Davies shares strategies for using Reddit to enhance organic traffic and revenue for B2B SaaS brands, focusing on community engagement and SEO.

   Oct 3, 2023RedditB2B MarketingSEO

3. Are Exact Match Domains Still Worth Anything?

   This article examines the evolving value of exact match domains (EMDs) in search engine optimization (SEO), discussing their historical significance, current perspectives, and implications for future domain decisions.

   Oct 2, 2023SEOexact match domainsdomain value

4. AI Anxiety: A Leader's Perspective

   A company leader's desire to leave a significant legacy around AI illustrates the pervasive anxiety surrounding AI in organizations. Leaders are concerned about being left behind in the rapidly evolving landscape and seek reassurance that their teams are engaging with AI initiatives effectively.

   Oct 2, 2023Artificial intelligenceBusiness StrategyOrganizational behavior

5. ExchangeWire's Ad Tech Quiz: Apple's Block List, ChatGPT Ads and the SPUR Coalition

   ExchangeWire returns for the 6th quiz edition of The MadTech Podcast, exploring the implications of Apple's new block list, ChatGPT ads revenue potential, and recent SPUR coalition developments.

   Oct 1, 2023AdvertisingAIApple

6. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

   Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

   Oct 1, 2023Tech trendagentic commercee-commerceconsumer behavior

7. Deciding on Language Tracking for AI Prompts

   International search specialists must navigate crucial decisions about language tracking when analyzing AI prompts, impacting insights and market visibility.

   Oct 1, 2023Tech trendLanguage TrackingAI PromptsSearch Marketing

8. Google Rolls Out Gemini 4 Argon for AI Search

   Google has officially released Gemini 4 Argon, enhancing AI capabilities in Search and across various platforms. It is aimed at solving complex, multi-step tasks more effectively than previous versions.

   Oct 1, 2023Tech trendGoogleAIGemini

9. Google Discover Aims for Hyper-Personalized Concierge Experience

   Google's latest job posting suggests a shift in Google Discover toward a personalized concierge experience designed to assist users in achieving their goals, raising questions about its impact on news traffic.

   Oct 1, 2023Tech trendGoogleGoogle DiscoverUser experience

10. ChatGPT Plus and Google: The Experiment That Reveals AI's Search Dependency

    A recent experiment demonstrates that ChatGPT Plus is likely using Google Search data, not just Bing, leading to crucial insights about AI-generated content visibility.

    Oct 1, 2023Tech trendAIChatGPTSEO