68 results for “Supply” Clear
Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them
Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.
Industry trendagentic AIdata ownershipadvertisingAmazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.
Tech trendAmazon adsAmazon Ads AgentAmazon DSPSilverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments
Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.
Tech trendSilverpushPubMaticContextual AdvertisingOpacity by Design: Will Ad Tech and Media Ever Be Transparent?
Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.
Industry trendAd TechDisplayMediaPermutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP
Tech trendDataIDPartnershipHow Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026
For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.
Tech trendAI DecisioningCannes 2026containerizationMFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.
Industry trendAIMFAJulie WeitznerOpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ
OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.
AIMedia BuyingProduct LaunchHyundai Tests Containerized Ad Tech To Drive New Efficiency
Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.
Tech trendChaliceChalice AIcloud infrastructureFreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising
FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.
CTVDOOHProgrammatic