AdTech Radar

73 results for “Retail” Clear

1. Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

   New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

   Industry trendSocial CommerceAIChristmas Shopping

2. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Tech trendBrand MeasurementAI in MarketingConsumer Understanding

3. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

   Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

   Industry trendE-commerceRetail MediaDigital Transformation

4. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

   An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

   Industry trendagentic AIDOOHIAB

5. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

   An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

   Tech trendad tech insuranceagentic AICTV

6. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

   Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

   Tech trendagentic AICaratCTV

7. Digest: Walmart Connect Brings Shopper Data to Linear TV

   In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

   Industry trendWalmart Connectlinear TVWarner Bros. Discovery

8. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

   Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

   Industry trendRetail MediaAd TechCertification

9. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

   In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

   Tech trendAIDigital EconomyYouTube

10. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

    Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

    Industry trendRetail MediaBroadsignCotswold Outdoor Group