AdTech Radar

52 results for “Owned” Clear

1. 20 years and billions of dollars later, CX still has the same problem

   Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.

   Customer ExperienceCXLeadership

2. AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

   Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.

   Tech trendagentic AICaratCTV

3. A 90-Day Plan for Off-Page AI Search Visibility Optimization

   This article discusses a comprehensive 90-day plan for conducting an AI search audit to enhance off-page search visibility for B2B SaaS brands. It focuses on actionable strategies derived from establishing a clear snapshot of brand performance and addressing visibility gaps.

   AI Search OptimizationSEOB2B SaaS

4. AI is making customers expect more and tolerate less

   Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

   Industry trendCustomer ExperienceArtificial IntelligenceConsumer Expectations

5. Audit Off-Page AI Search Visibility: A 90-Day Plan

   This article outlines a standard operating procedure (SOP) for conducting an off-page AI search audit to enhance visibility for B2B SaaS brands. It emphasizes the importance of actionable insights, identifying visibility gaps, and creating a structured plan for improvement over 90 days.

   SEOAISaaS

6. Building Topic Clusters for SEO in an AI Search Environment

   Learn how to create effective topic clusters that enhance SEO by covering user intent and adapting to AI-driven search behaviors.

   SEOAIContent Strategy

7. 7 AI search myths busted by data

   AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

   Industry trendAISearchSEO

8. B2B marketing attribution is messy. Can it be fixed?

   Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen.

   B2B marketingMarketing attributionDemand generation

9. What 714 suppression campaigns show about pushing down negative results

   Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.

   Tech trendSearch marketingOnline reputation managementAI insights

10. 4 reasons your brand guidelines must become a brand system

    Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

    BrandingMarketingBrand Governance